You can also adjust the white balance for creative reasons. The automatic white balance of the iPhone works very well and there is usually no reason to correct it. iPhone camera white balance and the iPhone Camera app This ensures that the color temperature is corrected, so that white is white again and the other colors are displayed properly. This color cast is prevented with the white balance. A photo made with incandescent light can sometimes be too yellow and almost orange and a photo taken on a cloudy day too blue. Most apps have moved to a subscription model for their “Pro” or “Premium” tiers, so we look for a yearly cost of under $50 if an app asks for more than that, it had better include some seriously awesome perks to justify that extra cost.We continue to see the color white at the different color temperatures, because our brains correct that. For people who want to upgrade, the cost should be reasonable. In general, we prefer apps that provide generous free modes, don’t restrict common adjustments, and relegate only expert settings or perks like desktop-and-mobile sync and cloud storage to the paid tier. A usable free mode and a reasonable upgrade price: As long as the features are there, most people will take a free app over a paid one.The best apps don’t do this, making the case for going pro in subtler ways. Others pepper the editing space with distracting ads. Few ads and no nagging to upgrade: Some nominally free apps spam you incessantly, trying to get you to upgrade. Support for TIFF, PNG, and other formats is welcome, too. Raw is still a niche concern for mobile-first photographers, but Apple and Google are beginning to make it more accessible for the average person, so it will become more important going forward.
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